SEO Agency in Dubai 

What is SEO?
SEO stands for search engine optimisation. It’s the process of optimising your website to get organic traffic from Google and other search engines. The process involves strategies like changing your website’s design, inserting keywords, and building backlinks to increase your authority and relevancy. These help search engines understand your website so you appear for the search terms that are most valuable to your business.

If you’ve got a good SEO strategy in place, you’ll land on the first page of Google for the keywords relevant to your business. The benefits? Free, passive traffic to your website, month after month.


2. How do the search engines rank my site?

Search engines like Google use algorithms to determine the websites that are most relevant for specific keywords. While the algorithm considers several factors when ranking websites, the two main factors are on-page content and quality link building. On-page content refers to your website’s copy, title tags, meta data, URL structure, and keyword density.

Quality link building simply means that good websites should link back to your website. This increases your authority and ensures search engines that you have valuable content. The more quality backlinks you have, the higher you’ll rank.

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